In crucial byelection, a country website fills a political news void
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Even 72-year-old Kate Fraser has realised that the future of political campaigning is digital.
In a byelection where the stakes are unexpectedly high, Fraser is one of 13 candidates looking for clever ways to reach 55,000 voters in the Upper Hunter, a seat of rolling hills about 200 kilometres north of Sydney that is the centre of the state’s horse breeding and coal mining industries.
Scone.com.au managing director Elizabeth Flaherty, right, and cadet journalist Taylah Fellows working from a Scone cafe.
Roger Skinner
To share her anti-mining, pro-public transport message, Fraser has settled on a behemoth and a minnow: Facebook and Scone.com.au, a hyper-local news website.