They became the world’s biggest pop group, and a multibillion-dollar asset in their native South Korea. But by taking a break, BTS are refusing to lose their selfhood in a tough industry
Posted : 2021-06-04 13:57
BTS / Courtesy of Hybe
In a sign of the growing importance of K-pop fans, major agencies and labels here are launching venues dedicated to them at their corporate sites.
While companies have temporarily operated pop-up stores and exhibitions for K-pop fans, the recent openings of these permanent venues mark a shift in how they view fans for business growth.
Hybe, the company behind BTS, Seventeen and Tomorrow X Together, in May opened Hybe Insight at its new company headquarters in central Seoul.
The 4,700-square meter space spread across two basement floors at Hybe Yongsan is a music museum for its artists and fans, according to the company.