signs at the former kodak theater were covered up. the iconic american film company ended its naming rights deal after filing for bankruptcy protection. but don t expect the show to suffer. oscar telecast director don misher says this year s ceremony with billy crystal at the helm will more than entertain. comedy is the main difference, like compared to last year s show. i mean, we have made a commitment to make it funny. and that s been reflected in our host. reporter: and so the oscar preps continue. crews setting the stage not just for the stars but for the people covering the stars. the camera risers are already tagged. spots claimed by tv stations from around the world. from italy to china to spain to latin america, the cameras are still rolling in. katya hayes is from russia. anything to do with american film is big in russia. and because people still watch a lot of american movies. it s the biggest story in iran. reporter: fanoud mokri flew in to cover the oscars from