Editor’s Note: This story was originally published in the Northern Kentucky Tribune.Â
NKU public relations alum Jontay Brown spent his time in quarantine making a cookie business. Brown has always enjoyed cooking and baking, so he thought quarantine was a good time to perfect his craft. In March, Iconic Dough was founded and heâs been baking ever since.Â
The process of creating a cookie business wasnât easy, Brown said. It took him around three months of research to create the recipes he wanted to make. He tested the recipes and tweaked them before deciding on the final menu of cookies. After that, Brown created the packaging. As a PR alum, Brown said he enjoys the creative side of packing and logos. He wanted his packaging to look cool and intriguing because he said people are more likely to buy items with nice designs. Once he settled the recipes and designs, Brown created an Instagram account to promote his business.Â