In a podcast session for Siddhartha Ahluwalia's 'The Neon Show', Musthafa said there is no other item being consumed at the level of idli and dosa, popular breakfast food in Southern India.
iD Fresh Food CEO Musthafa PC was born in a remote village in Kerala. His father was a daily wage worker who barely earned Rs 10 daily. But even after struggles, Musthafa PC managed to build a company which now boasts a valuation of Rs 3,000 crore.