As long as you can deliver on value, customers are ready to pay: Avneesh Khosla | Marketing
Avneesh Khosla Vi (the brand born after the merger between Vodafone and Idea) has completed a little over six months of existence in the country. In those months, Vi has been visible during two IPLs, seen a change in its marketing leadership with Avneesh Khosla being elevated as chief marketing officer (from marketing director), and a lot more. We caught up with Khosla to learn about his frantic start, the state of the telco industry, data usage, and more… You took over as CMO s...
Source: campaignindia.in