Startup Brand Names Got (Good) Weird In 2020
When Phil Libin was preparing to launch a new company out of his startup lab, All Turtles, in March 2020, he wanted to ensure its name stood out. "My goal was just to come up with a name thats so weird no ones ever going to ask me about why we called it All Turtles," jokes Libin, a serial entrepreneur whos best known as the former CEO of Evernote. He succeeded. The new brand name for the remote presentation tool: Mmhmm. Yes, Mmhmm, as in the calm murmur of assent. "One reason that I reall...
Source: inc.com