thatis it absolutely is. here s the thing that is important about it. it s not a film which tells you what to think about where lectures you or anything, but what it does is it says if you are partaking of the dairy industry you need to be aware of how it works and you need to know where to produce that s on your table comes from. and i think the thing that is really powerful about this is without lecturing or without seeming like it s banging this drum, he tells its story and its visual images and it says ok, this is what it is. you make of this what you will. i know one film critic friend of mine who was in tears for a lot of it. not everybody will feel the same way. i think that s one of its strengths. it is here it is, you make your own decisions. yes. i want to see it but i have slight a knot in my stomach at the thought of seeing it. ii ma i i m a big fan of omdia. the chris