Instead of the traditional route of opening a physical store first, IKEA plans to launch its online platform first in the national capital, with an aim to cater to the diverse needs of Indian consumers.
Central and state government officials in the know said that the retail giant had been looking for suitable land parcels to the size of 25 acres preferably in South Delhi and Dwarka regions.
A Twitter user revealed that her initial mission at the IKEA store was to purchase just one lamp, but instead of buying that, she bought a whole lot of other things from the store.