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Next Round: Can Finland s National Drink Make It Big in the U S ?
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Next Round: Randall Grahm Explores His New Collaboration With Gallo
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Next Round: Hilary and Megan Cline Are All in on the Petaluma Gap
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illustration: Danielle Grinberg
On this episode of “Next Round,” host Adam Teeter chats with Stephanie Gallo, CMO of E&J Gallo Winery, and Alix Peabody, founder of canned wine company Bev. They discuss how Bev’s position as an unapologetically pink, women-owned, women-targeted brand is the crux of its success. Stephanie, an alcohol beverage industry veteran, and Alix, an industry newbie, talk about how their partnership is a learning experience for both women. Alix credits Bev’s popularity to her identity as a consumer first and a founder second. She knew next to nothing about the beverage world before diving into it, she says, and now she’s fussing over minutiae like the particular sound Bev’s cans make when they’re cracked open.