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i-reporters. and there you see the two experts right there. joining me to talk about toyota and the recalls and all of the problems, the image that analysts auto analyst, lauren fix and carlos valdes-dapena, from cnn.com, thank you for being here. we ve finally heard from the president of toyota, he apologized today saying it is his responsibility to fix this. now, we can assume that he is talking, number one, about the physical repairs to the cars, but there s also going to be some image repair. lauren, how tough is this going to be? oh, it s going to take some time, don. i mean, you think about how long it took for toyota to come around as a little japanese auto manufacturer and build the brand image, the reliability, the quality, the consumers know they will walk in and have a great car, great resale value. now we don t know what impact this will be. sales are down. obviously this black eye, if you