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Advertisement Continue Reading Below If you don’t follow their guidelines, you can expect to experience either an algorithmic devaluation or an outright manual penalty. In the most severe cases, you can expect to be banned from Google SERPs entirely. Understanding the guidelines in full is the only way to avoid potential missteps and future harm to your site. Of course, there’s always more than one way to interpret their guidelines. Thankfully, Google reps such as John Mueller and Gary Illy...