An Indian general election is the largest TG one is ever going to deal with: Jayshree Sundar
Mumbai : How does one craft a winning marketing strategy when your brand’s target group (TG) is basically every 18+ out there, and when the entire country of over a billion is potentially your consumer base? Former Leo Burnett president-North and the author of "Don't Forget 2004: Advertising Secrets of an Impossible Election Victory" Jayshree Sundar gives us the lowdown, in an
Source: indiantelevision.com