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Grocery E-Commerce: Five Mistakes to Avoid

John Karolefski More consumers are opting to order groceries online because it’s convenient or merely out of curiosity. So it’s no surprise that grocers are either launching or expanding the service. Either they offer this option, or their shoppers will look elsewhere.   I recently researched the growth of grocery e-commerce. Experts told me five mistakes that grocers must avoid. Some are for newbies and are fundamental, while others are more complex. Here is the list: Rushing in: If a grocer’s competition is offering grocery ordering and delivery, it is imperative to get started. But rushing in and not investigating the options available may result in a negative customer experience if the wrong service is chosen. Here are the choices: Work with a third party or do it alone, home delivery or curb-side pick-up, ordering by PC only or PC and mobile. What do the shoppers want?  

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