SILVER SPRING, Maryland / URBANA, Illinois, USA, Feb 15 (IPS) - Recently, a group of non-profit organizations launched the Inaugural Souper Bowl of Caring - a nationwide movement to address hunger-related challenges. It was an opportunity for VIP guests to engage and lend their support to end food insecurity as part of the Super Bowl. The goal is to encourage every viewer of the Super Bowl to contribute $1 or one can of soup.