night, the business just couldn t turn a profit. it was a really hard lesson to learn, but if you re not watching the cash flow bottom line, if you don t have your systems in place, you re not going to be around so long. you re so deep and under, you can t fix it sometimes. you just have to start over. when he did start over he decided the business side of running a restaurant was equally as important as great food and service. so for myself looking at rebooting, getting honest it was like okay what do i need to do? i knew i needed to pay attention to systems and numbers. this time around he got it right. his new found obsession with running a business by the numbers worked. estes infection enthusiasm for reno good local food roll up your sleeves led to success starting with campo opening six restaurants in the reno lake tahoe area in rapid succession. let s talk about the new menu coming up for spring. vertical integration wasn t be a new idea. henry ford famously took co
of his supply chain by producing the components he needed for his own cars instead of buying them for a third party. i m going to make electrical parts, then i m going to make an electrical company and supply my own tires. shoot, since i m doing that this is the part that i really love i might as well sell it off to pontiac or whoever else. so that s the idea of this white label. with the fate of moody s always in the back of his mind he quickly realized that his restaurant portfolio, including campo, chez loui and burger heritage could benefit. why don t we create reno provisions. as we do that, we ll create a store. if we do that we might as well create white labeling sell it to ourselves, all our restaurants, then we also sell to other restaurants so we have these three levels three areas that we vertically integrated all coming from that one hub of