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How can alcohol brands ensure their marketing doesn't appeal to children?

Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over cues that could appeal to children. What can brands do to steer clear of such issues?

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Asahi beer cleared by Portman group over complaint

A complaint in which a member of the public believed Asahi Super Dry beer communicated itself as a non-alcoholic drink has been thrown out by The Portman Group’s Independent Complaint Panel.

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Rum gift pack with sex toy, Kama Sutra and promise of 'fireworks' taken off shelves

Rum gift pack with sex toy, Kama Sutra and promise of 'fireworks' taken off shelves
dailystar.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailystar.co.uk Daily Mail and Mail on Sunday newspapers.

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