A lot has been said and written about India and Pakistan cricket rivalry but nothing could depict the excitement surrounding the game, as aptly as the hugely popular Mauka Mauka' advertisement campaign.
Disney+ Hotstar achieved a record-breaking viewership of 3.5 crore during the India-Pakistan ICC Cricket World Cup match. This is the highest peak concurrency number ever recorded for a cricket match. The Asia Cup 2023 also received a massive response, with 2.8 crore viewers for the India-Pakistan match and 2.1 crore viewers for the India-Sri Lanka match.