How FMCG companies are smartening up with artificial intelligence, ET Retail
FMCG firms are using AI for product innovation and consumer insights. Adoption spans the entire value chain, optimizing raw material sourcing, production, sales, pricing, and distribution through digitalisation. AIs prowess in identifying data patterns empowers companies to foresee trends, ensuring a competitive edge.
India General Vibhav Sanzgiri Mark Schneider Willem Uijen World Economic Forum Global Lighthouse Network
Source: indiatimes.com