Chinese Smartphone Brands: Market trackers and industry executives said the move may help the Chinese brands hold onto their ground, even as their business fundamentals come under increased government scrutiny, especially for Vivo, whose interim chief executive officer was recently arrested and released on bail under money laundering charges.
Chinese Smartphone Brands: Since last year, Chinese brands, especially Xiaomi and Realme, have been focusing on offline retail, which is more conducive for selling premium products and supporting their push towards expanding into appliances and other Internet of Things products. "Higher margins will encourage retailers to take time educating customers about the brand and products," said Tarun Pathak, research director at Counterpoint Research.
Since last year, Chinese brands, especially Xiaomi and Realme, have been focusing on offline retail, which is more conducive for selling premium products and supporting their push towards expanding into appliances and other Internet of Things products. "Higher margins will encourage retailers to take time educating customers about the brand and products," said Tarun Pathak, research director at Counterpoint Research.