Influence Buying Behavior News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The research of Aradhna Krishna, Dwight F. Benton Professor of Marketing, has significant implications for academia and business, creating a new field of market

United statesDwightf bentonAradhna krishnaAmerican marketing associationSensory marketingCustomer senseInfluence buying behaviorHarvard business reviewMichigan rossAmerican marketing