By RaghavAg garwal Showing the power social media influencers hold in the advertising industry today, the Advertising Standards Council of India (ASCI) on Thursday said 70 per cent of Indians are likely to buy a product they endorse. In its "Influencer Trust Report," based on a survey of 820 respondents above 18, ASCI said
The Advertising Standards Council of India (ASCI) has rolled out an ‘Influencer Trust Report’ to highlight how consumers trust influencer marketing, the factors that build trust and what depletes it.