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The dispute centres on efforts by some Indian startups to stop Google from imposing a fee of 11% to 26% on in-app payments, after the country's antitrust authorities ordered it to dismantle an earlier system of charging 15% to 30%.

NEW DELHI: Google is likely to drop the apps of 10 companies in India, including some prominent matrimony apps, in a dispute over service fee payments, two sources with direct knowledge of the matter said, potentially sparking a showdown with startup firms. The dispute centres on the startups' efforts to s

Google has warned 10 Indian app developers over non-compliance of Play Store policies.

Google is reportedly considering the removal of apps from ten prominent Indian companies, including well-known matrimony platforms, as a result of an ongoing dispute regarding service fee payments. Accordi

The dispute revolves around the startups resistance to Googles imposition of a service fee ranging from 11-26 percent, on in-app payments in India. This comes after antitrust authorities mandated Google to dismantle its previous system, which charged fees between 15-30 percent.

Google is mulling the removal of multiple apps in India by 10 companies, including BharatMatrimony and Jeevansathi.

The unit of Alphabet Inc, has sent notices of Play Store violations to Indian companies Matrimony.com, which runs the app BharatMatrimony, and Info Edge, which runs a similar app, Jeevansathi

Info Edge founder Sanjeev Bikhchandani reacted on Googles notice to his firm, along with ten more Indian firms seeking the removal of their application from App Store and Play Store

Google, which said it is removing apps of 10 companies, did not name any in a blog post where it detailed the move

Matrimonial apps and websites have been growing in popularity in India