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Before joining Eureka Forbes, Jayna has worked with firms such as Swiggy, OneAssist, Amazon, and InfoEdge India Ltd. On this new role and appointment, he said, "Joining Eureka Forbes as chief technology officer presents an exciting opportunity to leverage technology for enhancing the lives of millions. I look forward to collaborating with the talented team at Eureka Forbes to drive innovation and customer-centric solutions."
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The What s New? Summit 2023, hosted by KIT Global and supported by The Economic Times, provided insights into the future of digital marketing. Key takeaways included the dominance of e-commerce, the transformative role of artificial intelligence, the significance of emerging trends, and the importance of customised solutions for e-commerce. Other discussions focused on the shift towards mobile apps, the importance of personalisation, and the rise of performance marketing. The summit also highlighted the need for privacy-centric approaches in digital marketing and the use of AI and generative AI in content creation.
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