Page 6 - Information Week News Today

In the first part of a two-part story, we look at the importance of visual story-telling in challenging times

How e-books can provide actionable value to B2B buyers People now have time to digest long-form content. Heres how e-books can be central to a B2B content marketing strategy William Terdoslavich on April 16, 2021 at 11:20 am More In an age of the compelling images and short, snappy sentences, the e-book comes across like a dinosaur. It’s just a few thousands words of tightly-packed information, backed by a few charts and graphs. Yet it remains a vital tool in converting a prospect into...

William Terdoslavich William Terdoslavich is a freelance writer with a long background covering information technology. Prior to writing for Martech Today, he also covered digital marketing for DMN. A seasoned generalist, William covered employment in the IT industry for Insights.Dice.com, big data for Information Week, and software-as-a-service for SaaSintheEnterprise.com. He also worked as a features editor for Mobile Computing and Communication, as well as feature section editor for CRN, wh...

); //]]>//--> By Richard Adhikari Feb 26, 2021 5:00 AM PT Apples plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear and triggered a war with Facebook. ATT requires apps to get a consumers authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation Research, told the E-Commerce Times that "at least 40 percent of consumers will say no." Advertisers "will h...

Informationweek Improvements will make site easier to navigate, faster, and more functional Get ready! InformationWeek will start looking different to visitors in the days ahead -- and we couldn’t be more excited! In an effort to improve our readers’ experience, InformationWeek is launching a broad initiative to improve the design, navigation, functionality, and performance of our entire site. In the coming months, you’ll see and experience a variety of site enhancements, including new pa...

Jan 7, 2021 6:00 AM PT More than 80 percent of 650 cybersecurity and IT professionals surveyed by Check Point Software Technologies in July said their traditional security solutions either do not work at all, or only provide limited functions in the cloud. This indicates that organizations cloud migrations and deployments are racing ahead of their security teams abilities to defend against attacks and breaches, according to TJ Gonen, head of the companys cloud product line. "Their existing secu...

Jan 7, 2021 6:00 AM PT More than 80 percent of 650 cybersecurity and IT professionals surveyed by Check Point Software Technologies in July said their traditional security solutions either do not work at all, or only provide limited functions in the cloud. This indicates that organizations cloud migrations and deployments are racing ahead of their security teams abilities to defend against attacks and breaches, according to TJ Gonen, head of the companys cloud product line. "Their existing secu...

); //]]>//--> By Richard Adhikari Jan 29, 2021 5:00 AM PT Like many companies in these pandemic-ridden days, the Smash My Trash group uses videoconferencing in its business dealings. The Smash group consists of Smash My Trash LLC, which uses mobile trash compactors to compress trash in customers dumpsters, and Smash Franchise Partners, LLC, which sells the companys franchises. One potential franchisee, serial entrepreneur Todd Perri, used the information gleaned from Smashs videoconferences to ...

Dec 9, 2020 2:20 PM PT Cybersecurity firm FireEye, which has been prominent in the fight against nation-state cyberthreats, has been itself attacked by "a highly sophisticated threat actor, one whose discipline, operational security, and techniques," company CEO Kevin Mandia announced Tuesday. This indicates the attack is likely state-sponsored, by a nation "with top-tier offensive capabilities." FireEye is investigating the incident together with the United States Federal Bureau of Investigat...

); //]]>//--> By Richard Adhikari Jan 7, 2021 6:00 AM PT More than 80 percent of 650 cybersecurity and IT professionals surveyed by Check Point Software Technologies in July said their traditional security solutions either do not work at all, or only provide limited functions in the cloud. This indicates that organizations cloud migrations and deployments are racing ahead of their security teams abilities to defend against attacks and breaches, according to TJ Gonen, head of the companys cloud ...