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The Lasting Appeal of Physical Mail

Todayโ€™s customers have more options than ever when deciding how to interact with their transactional communications (i.e., bills and statements). Printed mail is no longer the only way to receive bills and statements, but many consumers still recognize and appreciate printโ€™s value. This article cites recent research to highlight the importance of physical mail.
United States Transactional Communications Consumer Transactional Communications United States Postal Service Informed Delivery Keypoint Intelligence Printed Mail Remains

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