Screenshot/Instagram;@oliviajade
Olivia Jade has been rebuilding her influencer business in recent months.
She s been regularly posting on social media, working with brands, and doing affiliate marketing.
Her return comes after her parents were jailed for their involvement the college admissions scandal.
Olivia Jade Giannulli s comeback as an influencer is in full swing.
The influencer has begun to regularly post on YouTube and Instagram, work with brands, and get public compliments on her posts from stars like the TikToker Addison Rae Easterling.
Olivia Jade s rebound comes two years after her parents, Lori Loughlin and Mossimo Giannulli, were first indicted on charges of conspiracy and fraud related to the infamous college admissions scandal.
Instagram. Instagram; Samantha Lee/Insider
Instagram is not the best platform for emerging influencers, but its leadership wants to change that.
Instagram execs say they are prioritizing creators with smaller follower counts and want to help them rise to fame on the app.
One key is Reels, Instagram s short-form video feature that competes with TikTok. The Reels Tab is the place where we view the biggest opportunity for creators to find new audience, Jackson Williams, a member of Instagram s strategic partnerships team, told Insider.
Posting a Reel can reach a much wider audience than a standard feed post or Story, Jackson said.