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Nicole-perrinRajeev-goelInsider-intelligence-nicole-perrinThe Ad Platform: Competition heats up for SSPs
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As advertisers have cut down on how many demand-side platforms (DSPs) they work with, publishers have increased the number of their supply-side platform (SSP) partners. Lauren T. Fisher, executive vice president of business intelligence at research firm Advertiser Perceptions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest wave of SSP research, why identity resolution is important, and what to expect now that cookie deprecation in Chrome has been delayed.
Laurent-fisherNicole-perrinAdvertiser-perceptionsInsider-intelligence-nicole-perrinநிக்கோல்-பெர்ரின்உள்-உளவுத்துறை-நிக்கோல்-பெர்ரின்The Ad Platform: Reaching ad blocking users with acceptable ads
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The hype around ad blocking may have died down, but plenty of internet users are still taking steps to avoid ads. Marty Krátky-Katz, co-founder and CEO at ad block revenue recovery firm Blockthrough, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why some internet users block ads, what types of ad experiences are considered the most annoying, and how publishers' approach to monetizing ad blocking users has changed over the years.
Nicole-perrinInsider-intelligence-nicole-perrinநிக்கோல்-பெர்ரின்உள்-உளவுத்துறை-நிக்கோல்-பெர்ரின்