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The researchers say the findings show a need for government regulation of social media since the companies that stand to make money from children who use their platforms have failed to meaningfully self-regulate. To come up with the revenue figure, the researchers estimated the number of users under 18 on Facebook, Instagram, Snapchat, TikTok, X (formerly Twitter) and YouTube in 2022 based on population data from the U.S. Census and survey data from Common Sense Media and Pew Research.

Researchers and lawmakers have long focused on the negative effects stemming from social media platforms, whose algorithms can drive children toward excessive use.

Social media platforms are not the first to advertise to children, and parents and experts have long expressed concerns about marketing to kids online, on television and even in schools. But online ads can be especially insidious because they can be targeted to children and because the line between ads and the content kids seek out is often blurry.

A study from Harvard says social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year.

Researchers and lawmakers have long focused on the negative effects stemming from social media platforms, whose algorithms can drive children toward excessive use.

A study from Harvard says social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year.

Researchers and lawmakers have long focused on the negative effects stemming from social media platforms, whose algorithms can drive children toward excessive use.

Researchers and lawmakers have long focused on the negative effects stemming from social media platforms, whose algorithms can drive children toward excessive use.

A study from Harvard says social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year.