Page 69 - Insider Intelligence News Today

Warner Bros Discovery is facing a potential hit to its full-year profit due to the ongoing strike by Hollywood actors and writers. This dual work stoppage, the first in 63 years, has caused productions to halt and cost the California economy billions of dollars.

Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing…

(Reuters) -American Eagle Outfitters on Wednesday joined rival Abercrombie & Fitch in raising its annual revenue forecast, betting on steady demand for its wide-legged pants, tops and accessories despite still-high inflation. Its profit of 25 cents per share was higher than estimates of 16 cents.

It aims to make video pay by applying the techniques of e-commerce

Marketers this year are expected to spend $128 billion on retail media.Some of this uptick is coming at the expense of traditional channels, Google, and trade

Amazon, Walmart, and Instacart lead the retail media pack in the US.

Advertisers should be forthcoming about the data they are wanting to collect and how it is going to be implemented.

As Meta tries to justify the $19 billion it paid for WhatsApp almost a decade ago, business messaging is the key.

As Meta tries to justify the $19 billion it paid for WhatsApp almost a decade ago, business messaging is the key.

Insider is looking to highlight the top headhunters who are helping staff up the ad industry.