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Livestreaming Goes Mainstream: How Brands Can Capitalize On The Growing Chinese Trend

In one day alone, the beauty and cosmetics giant Estée Lauder achieved over $219m in sales from livestreaming. Of these, $52.4m of sales came from a single influencer. Emerging Communications’ marketing executive Michaela Zhu questions what livestreaming is, and how businesses can capitalize on its stratospheric rise.
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