again. in an industry such as mine where it s highly fragmented where there s little or no regulation, how can i form a best practices initiative for my company to really help us set ourselves apart from the rest of the industry? i think what s interesting is there s an asset and a liability to this, right? the liability is another company does something bad and it looks bad for you, or because there s no regulation, everyone else is bad, so you can really rise from the heap. how do you get so you rise? best practices is tough. in my business, i would say, oh, we re experts at installing quickbooks, so we know all the best practices. you can t just say it, you have to kind of prove it. the only other thing to do is put in your time. and it could take years. take testimonials from clients and build up some history of best practices that you can then reach out to the world and to prospective clients. i think first you have to separate yourself from the competition, so you need to