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IPA: Massive Lack Of Alignment Between Marketers And Agencies On Briefs

New report compiled with BetterBriefs provides advice for agencies and marketers.

Joyce kelsoMedia agency briefingLego agency emma perkinsMarketing academy foundationDove campaign for real beautyInstitute for practitionersDaryl fieldingPreviously unavailableJames hurmanLego agencyReal beautyGency culture

Portrayals Of The Black British Community In Ads Have Improved

A survey of 11,000 Black British consumers finds portrayals in advertising have improved.

United kingdomLester hollowayJoel campbellInstitute for practitionersAdvertising associationMedia agency briefingBlack britishAll in censusBlack britsM ampc saatchiDiversity amp inclusion

Pitching Is The Principal Cause Of Burnout At Ad Agencies

Over 10% said they or a colleague had been medically signed off because of stress relating to pitching.

United kingdomSarah kieferMedia agency briefingInstitute for practitionersPitch positive pledgeNew business

Pitching Is The Principal Cause Of Burnout At Ad Agencies

Over 10% said they or a colleague had been medically signed off because of stress relating to pitching.

United kingdomSarah kieferMedia agency briefingInstitute for practitionersPitch positive pledgeNew business

This Media Agency Won More Work Using Traffic Lights, B Corp And Neuroscience

As part of our series looking at how agencies are reinventing their approach to new business, Total Media’s Pedro Martins explains how B Corp status and research expertise have helped it improve its win rate.

Pedro martinsB corpBusiness groupInstitute for practitionersMedia agency briefingTotal mediaNew business groupReinventing the pitchTotal mediaEdia planning and buyingGency modelsNew business

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