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A brand is more than a name, mark, logo, icon or catchphrase. It is a promise, and successful brands deliver on their promises. They tell consumers what value they add through their products/services and deliver to the expectation of their customers. It is by delivering on the promises that they create value.
Arbitration is the most common and most preferred means of resolving international commercial disputes. The benefits of arbitration include relative speed, privacy, and party autonomy in selection of their umpire.