Google's Take on What CTV Viewers Want
The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.
Evan Shapiro Marion Ranchet Shobana Radhakrishnan Common Sense Network Eric Berger Engineering Shobana Radhakrishnan Streaming Media Connect Keynote
Source: streamingmediaglobal.com