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Cuende wants to standardize OOH traffic metrics using satellites

Thereโ€™s a new player in traffic metrics in out-of-home media, and itโ€™s using satellites to count cars passing billboards. Spanish company Cuende, which specializes in OOH measurement, launched a platform in the U.S. on Monday called MetricOOH. The tool uses satellite imagery to assess all traffic in a given zone, of up to 3,500 square miles then feeds it into machine learning technology to count the number of vehicles passing a given billboard. It ultimately determines which billboard locat...
New York United States South Africa Terry Carmody Daniel Cuende Chris Cowlbeck

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