| 10 March 2021
Sony has announced that it will shortly take pre-orders for its BRAVIA XR A80J 4K HDR OLED TVs and X80J/X81J 4K LED TVs.
The former are part of the BRAVIA XR line-up based on the new Cognitive Processor XR, which employs what is said to be a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.
Sony says its Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the focal point is in the picture. While conventional AI can only detect and analyse picture elements like colour, contrast and detail individually, the Cognitive Processor XR can cross-analyse an array of elements simultaneously, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike – something that conventional AI cannot achieve.