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How IMEX Is Using Technology to Measure Attendee Sentiment

“There's an old saying that goes … if it's measured, it's managed,” said Oliver Bailey, head of Interaction Design for IMEX Group. “So the opposite is also true. If you're not measuring something, you can't be expected to manage it effectively.”

How IMEX Is Using Technology to Measure Attendee Sentiment

“There's an old saying that goes … if it's measured, it's managed,” said Oliver Bailey, head of Interaction Design for IMEX Group. “So the opposite is also true. If you're not measuring something, you can't be expected to manage it effectively.”

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