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We can't depend completely on Government subsidies in the EV space: Shashank Srivastava | Marketing

Maruti Suzukiโ€™s executive director for sales and marketing chats with Campaign India on a wide range of topics, which include why the brand is yet to enter the EV space, the importance of print advertising, the post-lockdown recovery, and moreโ€ฆ
Maruti Suzuki Shashank Srivastava Tata Motors Campaign India Customer Data Platform Internal Combustion Engine

5 common modern automotive gimmicks

Let's face it โ€” the automotive world has gone soft. Taxes, electrifications and tightening emissions regulations have contributed to the borefest that plagues some modern cars. As the world continues its march towards electrification, and as the Internal Combustion Engine (ICE) continues to be vilified, automakers still have to find a way to keep showroom footfall high. Gimmicks therefore have...
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