Simon de Pury Found NFTs Very, Very Confusing. So He Gave Himself a Crash Course and Realized They’re Here to Stay
The art-industry veteran weighs in on the gold rush for NFTs, and what it has in common with the Swatch boom of the 80s.
April 26, 2021
Simon de Pury, then chairman of Phillips de Pury and Company at a preview the first auction of a historic collection of Swatch watches in Hong Kong in 2011. Photo by Dickson Lee/South China Morning Post via Getty Images.
Every month in The Hammer, art-industry veteran Simon de Pury lifts the curtain on his life as the ultimate art-world insider, his brushes with celebrity, and his invaluable insight into the inner workings of the art market.