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Strong festive demand saved phone sales in 2023: Market trackers

According to research firm Canalys, mobile shipments fell 2% to 148.6 million units in 2023, though it marked a recovery from a 6% decline in 2022. The market showed resilience, thanks to improved consumer confidence in the latter part of the year despite brands facing inventory challenges, inflationary worries and demand fluctuations during the year, Canalys added.
New Delhi Sanyam Chaurasia Counterpoint Research Market Trackers Strong Festive Demand Iphone Sales

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