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Mirror vs Sun: Battle to be top UK digital news website

However The Sun argues that its total brand reach (as tracked by Comscore) is higher, at 33.98m. Comscore has recently lost its position as the official industry-standard metric for measuring online audiences. Its replacement, Ipsos Iris, has not yet published any data. Reach group editor-in-chief Lloyd Embley (pictured, right, with Sun counterpart Victoria Newton) said the figures showed “just how hard the Mirror teams have worked every day for their readers, delivering everything from polit...
United Kingdom Lloyd Embley Victoria Newton Ipsos Iris Media Group Gazette For

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