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An Unshakeable Movement: The Branded Evolution - Jeweller Magazine: Jewellery News and Trends

Once upon a time – believe it or not – branded jewellery didn’t exist. To be clear, the industry has always had brands, but a ‘jewellery brand’ is quite different to ‘branded jewellery’.
Rachael Abbott Chris Socklich Karen Ridikas Anya Taylor Phil Edwards Golshifteh Farahani

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The journey of Thomas Sabo: Through Turning Tides - Jeweller Magazine: Jewellery News and Trends

The jewellery industry can be a highly-charged and rapidly-evolving market where brands come and go. They start strong, only to fall behind the race as new competitors arrive. Innovation and determination are key factors to survival in a trend driven market. THOMAS SABO has remained resilient.
New Zealand Thomas Sabo Ocean Aurore Melot Jonathan Swift Ralf Lauren Phil Edwards

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