Page 156 - Irectory News Today

Market research and data can tell us a great deal. However, TOM MARTIN believes one of the most important things is the ‘why’; and that’s something best left to humans.

Take a few moments to enjoy Jeweller's Friday Flicks video selection including updates on current affairs and insights into our jewellery trade. This week, learn what makes an opal a true-blue Aussie opal, dive deep into the history of the famous French Blue diamond and see how to confuse a gemmologist!

Melbourne-based jewellery brand Georgini has launched a new collection called the Commonwealth Collection as a tribute to Australian athletes and will be made available through its jewellery and retail partners nationwide.

Of all the great debates in the gem and jewellery industry, the ‘hottest’ topic continues to be natural versus synthetic diamonds. Varying, and sometimes, ‘opposing’ information is published as both synthetic and natural diamond technologies continue to develop.

The Sun, The Moon and Stars necklace and earring set is crafted in sterling silver with blue enamel inserts with each piece finished off with a dangling star that moves with the wearer.

Oddly enough, customers who are close to ‘leaving’ your business can be very valuable, but only if you know how to recognise them. JEANNIE WALTERS reports

Women rock!

Women rock!

Tanzanite is actually a coloured form of the mineral, zoisite and ranges in colour from an aqua to a deep, royal blue.

Pandora Jewelry will remain focused on strengthening its bricks-and-mortar stores and in-house online sales platform rather than joining e-commerce marketplaces such as Amazon and Farfetch .