Isobar Sri News Today

Isobar ‘Kalumal Pokuna’, a first of its kind local campaign recently launched by YouLead and Isobar Sri Lanka taps into the deep-rooted belief Sri Lankan youth entertain about wealth and success is handed to them with shortcuts rather than hard work. The nonlinear media campaign wanted to trigger conversations around the futility of this belief, and the need to equip oneself with the necessary tools and knowledge to pursue success and prosperity. This social conversation around youth de...