Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life.
After fetching one child from school to drop off at an extra mural recently, he asked to grab something to eat in between. We drove straight to a local fuel station five minutes away that has a very good mini store and a great selection of ready foods in the forecourt.
As we were pulling up to park, I noticed not one, or two, but three Mr D delivery scooters and their drivers parked while having a break and a chat in between deliveries. At the same time there was a Courier Guy van parked next to me in the parking – clearly the ready foods options were good and the location convenient.