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Morning Brief Podcast: Brand Battles: Locals Vs the giants | The Economic Times Podcast

The Indian consumer market is seeing a dynamic shift, with the resurgence of local brands as formidable challengers to industry giants like Tata, Britannia, HUL and Nestle. Data from Kantars Brand Footprint report showcases local brands like Sargam, Vidisha and Bhagwati making remarkable leaps in consumer brand rankings, shaking up the nearly $180 billion FMCG market. Karnataka-based brand Teju Masala, for example, has grown 65% in one year. But, what are these local brands doing differently? Sh...
Madhya Pradesh Arunachal Pradesh Vitrak Extendreach Sumit Aggarwal Ratna Bhushan Girjesh Rungta

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