Itc Next News Today

A look at ITC’s top line shows the revenue share of its tobacco business has nearly halved—from 62% in FY14 to 37% in FY23. This change can’t come about unless you understand the Indian consumer. Sanjiv Puri, chairman and managing director of ITC, is among the few executives who has a finger on their pulse. In an exclusive interaction with ET, Puri talks about how the FMCG behemoth came to be.

A look at ITCs top line shows the revenue share of its tobacco business has nearly halved—from 62% in FY14 to 37% in FY23. This change cant come about unless you understand the Indian consumer. Sanjiv Puri, chairman and managing director of ITC, is among the few executives who has a finger on their pulse. In an exclusive interaction with ET, Puri talks about how the FMCG behemoth came to be.

​"The other piece in ITC Next was getting structural efficiencies out of the investments we had done on ICMLs (Integrated Consumer Goods and Logistics) facilities. So we integrated the warehouses and the factories and put in automated warehouses. It is now a seamless flow from the factory into the warehouses. Your layers of handling and transportation are reduced, so you bring in efficiencies there," Puri said.