USOF can incentivise 2G, 4G phone purchases to drive digital inclusion: Vodafone Idea, ET Telecom
Vodafone Idea: This is in stark contrast to the strategy of rivals. In July, rival Reliance Jio’s parent Reliance Industries launched the JioBharat internet-enabled feature phone to drive the migration of 250 million 2G users, especially from rural regions, to 4G network. Second-ranked Bharti Airtel, on the other hand, does not plan to launch such a device and is instead focused on driving feature phone to smartphone upgrades through cash backs and other schemes.
Ravi Gandhi Gopal Vittal Bharti Airtel Counterpoint Research Service Obligation Fund Reliance Industries
Source: indiatimes.com