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E-commerce startup Rosie secures $10M in financing

March 1, 2021 Rosie, a Cornellian-founded startup that offers e-commerce solutions for independent grocers and wholesalers, raised $10 million in Series A financing led by Avenue Growth Partners, a Washington, D.C.-based investment firm, earlier this month. Fueled by rising demand for online grocery shopping and delivery amid the coronavirus pandemic, Rosie has tripled the size of its team and increased the number of retail and wholesale partnerships by 900% in 2020. The startup, based in Ithaca, provides local and independent grocers with mobile and web platforms so they can expand their business online. This also benefits shoppers who prefer to frequent independent grocery stores in their own communities, and can now do so without leaving their homes.

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